Areas of Focus 

• Providing education and training to market boards, managers and vendors
• Helping promote farmers’ markets to the public and key industry stakeholders
• Educating the public to choose healthy British Columbia grown agricultural products to
  ensure a secure food system, to reduce the carbon footprint and to ensure the viability of
  farming into the future
• Initiating and managing research and development activities
• Delivering a unified industry voice for all British Columbia farmers’ market

Strategic Goals

1. Nurture a just, inclusive and sustainable food system where everyone has access to and
   benefits from BCAFM member farmers’ markets across BC.
2. Empower farmers’ markets to be viable and resilient, solidly rooted in their community/
   region, and remain a relevant and innovative, local, direct sales channel.
3. Ensure farmers’ markets are recognized as essential in the community and acknowledged
   as an integral part of food security, local economies and emergency response.
4. Cherish and celebrate the uniqueness of the farmers’ markets experience and the essential
   role they play in nourishing us and bringing communities together.
5. Support farmers markets as environmental sustainability leaders in tackling climate
   change.

Our Guiding Principles

• Resiliency
• Connection
• Innovation
• Equity, Social Justice &
  Decolonization
• Empowerment
• Joy & Celebration