BC Farmers’ Market Nutrition Coupon Program

We collaborate with community organizations and BCAFM member farmers’ markets to provide farmers’ market coupons to lower-income families, pregnant people and seniors.

The coupon program is supported by the Province of British Columbia. We also acknowledge community donors for their generous support.



How the Program Works

The Farmers’ Market Nutrition Coupon Program (FMNCP) is a healthy eating initiative that supports farmers’ markets and strengthens food security across British Columbia. Community partner organizations provide coupons to lower-income families, pregnant people and seniors participating in their food literacy programs. Coupons can be spent at all BCAFM member farmers’ markets that participate in the FMNCP, and can be used to purchase vegetables, fruits, nuts, eggs, dairy, cut herbs, meat and fish.

Each household enrolled in the program is eligible to receive a minimum of $21/week in coupons. The program runs throughout the summer months when produce is most abundant across the province. In 2021, coupons can be used at any participating BC Farmers’ Market from June 12th – December 11th.

Program History

The Farmers’ Market Nutrition Coupon Program began in 2007 as a pilot project operating in each of the regional health authorities. The Ministry of Health began funding the program in 2012. The program successfully expanded from 2012-2014 and has been in full operation since 2015. It has continued to grow since and now serves over 79 communities and reaches over 15,000 families, seniors and pregnant people from over 5000 households in BC.


Q. Why farmers’ markets?
Farmers’ Markets are a central part of any community in B.C. By giving people access to a farmers’ market, we are not only providing fresh, local produce to the people, we are also supporting local growers within the community.

Q. How do I get coupons?
To find out more about how to get coupons, please head to our Where It Operates page to find your community partner.

Q. I am a market manager, how do I get coupons for my market?
Please go to our BC Farmers’ Markets page to find out how to participate.

Q. I work for a community organisation that serves low-income British Columbians. How can I get coupons for them?
Please go to our Community Partners page to find out how to become a community partner