Webinars & Workshops

Winter Webinar Series

Join the BC Association of Farmers’ Markets and two Canadian marketing experts for this free webinar series on today’s best practices in marketing and increasing sales at BC farmers’ markets.

Cost: Free

Marketing and Promotions for Farmers’ Market Vendors

February 5th, 2019
10:30 am – 12:00pm (PST)

View recorded webinar here

Who should attend? Farmers’ market vendors and those involved with marketing farmers’ markets

In this webinar, we will take a practical look at what brings people to farmers’ markets, what draws people to specific booths within a farmers’ market, and how to build a farmers’ market business without relying on the market itself to grow your customer base. Michelle will introduce the “3P Principle” for farmers’ market selling, talk about what customer service really means in a farmers’ market setting, and share some strategies for making the most of market day. Marketing for success is really about understanding what drives sales in a farmers’ market setting.

 

Michelle Wolf is widely recognized as one of Canada’s leading farmers’ market experts. She is the lead facilitator and program developer for the incredibly successful farmers’ market vendor and management training programs offered since 2011 throughout Nova Scotia, and has run online manager certification programs for provincial farmers’ market organizations in British Columbia, Ontario, and Alberta. She is a former award-winning farmers’ market manager, was an 18-year veteran farmers’ market vendor, sat on the founding board of Farmers’ Markets Canada, is a former president of Seeds of Diversity Canada, and teaches and trains across Canada at workshops, conferences, and events. Michelle has a background in board governance, community development, and adult education, and she is a trained workplace education consultant for Nova Scotia’s Department of Labour and Advanced Education. Michelle holds a Master’s Degree from York University, and runs a consulting and training company at www.wholegreenheart.com.

Merchandising and Displays – Building a Great Farmers’ Market Booth

February 12th, 2019
10:30 am – 12:00pm (PST)

View recorded webinar here

Who should attend? Farmers’ market vendors and those involved with marketing farmers’ markets

One of the key ingredients in successful farmers’ market retailing is merchandising and setting up your booth and display to maximize the chances of connecting to potential customers. This presentation will feature over 100 photograph slides from farmers’ markets and farm stands throughout North America, showcasing the do’s and don’ts of successful merchandising. Vendors will see common mistakes that are made when setting up a farmers’ market booth, and will learn what small tweaks can make a big impact towards improving visibility, likeability, and relevance for customers.

Michelle Wolf is widely recognized as one of Canada’s leading farmers’ market experts. She is the lead facilitator and program developer for the incredibly successful farmers’ market vendor and management training programs offered since 2011 throughout Nova Scotia, and has run online manager certification programs for provincial farmers’ market organizations in British Columbia, Ontario, and Alberta. She is a former award-winning farmers’ market manager, was an 18-year veteran farmers’ market vendor, sat on the founding board of Farmers’ Markets Canada, is a former president of Seeds of Diversity Canada, and teaches and trains across Canada at workshops, conferences, and events. Michelle has a background in board governance, community development, and adult education, and she is a trained workplace education consultant for Nova Scotia’s Department of Labour and Advanced Education. Michelle holds a Master’s Degree from York University, and runs a consulting and training company at www.wholegreenheart.com.

Best Practices in Social Media for Farmers’ Markets and Vendors: Working Together to Leverage Your Online Presence

February 19th, 2019
10:30 am – 12:00pm (PST)

View recorded webinar here

Who should attend? Farmers’ market vendors, managers, and all those involved in farmers’ market marketing

As a local grower, maker, baker, harvester, or market manager you are passionate about farmers’ markets, and offering the best, highest quality product to sell directly to consumers. You probably don’t have a lot of time or energy to put into marketing. This 90-minute webinar will help! Jam-packed with practical social media tips and tricks, as well as successful case studies, you’ll get a clear understanding of how you can create content that will attract more business, and allow you leverage the market-vendor relationship to boost profile, sales, and engagement.

Rebecca Coleman is a marketing, public relations and outreach specialist who advises clients on how to leverage social media to market their businesses. She works primarily in the creative, not-for-profit, small business and tourism sectors. She teaches Social Media for Business at both BCIT and UBC. Rebecca is also a devoted foodie and published author. She writes a popular food blog and has published three books, as well as a cookbook of original recipes, and yes, she spends a lot of time at farmers’ markets.

Thank you to our project funder:

The Winter Webinar Series is funded by Vancity’s enviroFund.

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