In This Issue
- Join In the Summer Promotions for BC Farmers' Markets
- Tough Winter and Spring Delays BC Farmers' Market Season
- BCAFM Welcomes New Member Farmers' Markets
- BCAFM Staff Changes
- 2017/18 BC Farmers' Market Directory
- For Your Resource Library
- Social Media Tip: Facebook Check-ins
- Tip for Emergency Contacts
- In the Media
- Upcoming BCAFM Outreach Events
- Funding Deadlines
As you may know, the BCAFM received funding from the BC Government’s Buy Local Program and Vancity to run a 2017 summer campaign to get more people shopping and buying at BC farmers’ markets. The campaign will run from mid-July to mid-September, and will use a variety of strategies to position BC farmers’ markets as the best source for fresh, local, in season produce. Whether British Columbians are discovering over 145 BC farmers’ markets on their summer travels, or stocking up their pantries and freezers for winter – we want BC farmers’ markets to be top of mind, as the best source for fresh, local, produce direct from BC farmers and artisans.
Campaign activities will include:
Ads on CBC TV and CBC online – running July 10th – September 11th
Social Media Campaign – including content and images that your farmers’ market can share, as well as a farmers’ market inspired social media contest
Public Relations Campaign – as many member farmers’ markets as possible will be profiled in our provincial media outreach. You will also be offered free support in story- pitching to your local media
Campaign assets to share – we will develop and share farmers’ market inspired graphics and images + fun “BC Farmers’ Markets” swag.
Complete this 3 minute survey to:
Identify your farmers’ market’s media spokesperson
As part of the summer promotions we are working with a PR Firm (The Social Agency)
who will work with you to pitch stories about your farmers’ market to local media.
Order free “BC Farmers’ Markets” swag for your customers, incl. buttons + fridge magnets!
We will mail these to you
Stay tuned for more details about the campaign in the coming weeks!
Well, the 2017 farmers’ market season is here! It’s certainly been off to a slow start for BC farmers and markets in many parts of the province. Throughout the winter and spring, we learned of greenhouses collapsing under the weight of snow, seedlings being washed away by heavy rainfall, flooded fields and crops simply not popping up at all. As Paige Dampier from Close to Home Organics explained in a recent blog post, “as each new growing season reveals itself, farmers adapt as best we can. Sometimes the conditions coincide with our plans in a way that results in bumper crops. Sometimes our planning is foiled.” Here at the BCAFM, we’ve been busy communicating with media across the province, to educate British Columbians about the impact of the cool weather on the availability of local produce at BC farmers’ markets, and the need for continued support of BC farmers during these challenging times.
In June, we slowly saw strawberries make their first appearances at farmers’ markets, and farm vendors were able to begin their farmers’ market season (with more than rhubarb and radishes – not that we don’t love them!). While this is positive news, we need to remind shoppers that BC farmers face constant challenges with unpredictable weather. As the Vancouver Farmers’ Markets said so well in a recent newsletter, “we hope to see market shoppers out en mass in the next few weeks to give our farmers the boost they need to get through a tough start to the season.”
For more information, check out some of the recent articles outlining the impact of the cool, wet winter and spring on BC farmers and farmers’ markets.
We’re happy to have the following farmers’ markets join the BCAFM fmaily: Agri Park Farmers Market (Windermere), Esquimalt Farmers’ Market, Lillooet Farmers Market, North Delta Farmers Market, North Island Farmers and Artisan Market (Port McNeill), Riley Park Farmers Markets(Vancouver), Salmon Arm Community Market and Salmo Valley Farmers’ Market.
In 2017, the BCAFM has 110 Farmers’ Market Members (Voting Members), operating upwards of 145 individual farmers’ markets. If you are lucky enough to be heading out of town this summer to explore BC, why not stop and say “Hi” and give a warm welcome to our new farmers’ market members? Find details for all BCAFM member farmers’ markets in our online Farmers’ Market Finder.
In April, we bid a fond farewell to Vimi Sian. The BCAFM staff and board wish her all the best in her travel adventures, and as she pursues her own business venture. Taking over for Vimi is Melissa Maltais. If her name sounds familiar, it’s because she has previously worked for the BCAFM on a short contract with the coupon program. Melissa was also the market manager of the New West Farmers’ Market, and has also been a vendor at various markets in the Lower Mainlan. Contact Melissa at firstname.lastname@example.org for inquiries about the Farmers’ Market Nutrition Coupon Program, or the Vendor Insurance Program.
Hot off the press! The 2017/18 BC Farmers’ Market Directory has been printed and delivered to each member farmers’ market. This year’s directory includes a colour coded map so readers can visually see where each farmers’ market is regionally.
The BCAFM has also distributed the directories to most Visitor Centres and public libraries in each member market’s communities. The directory is a great marketing tool for your farmers’ market, so if you have extra copies on hand, we encourage you to go out into your community and drop some off at your local cafe, community centre, sponsor’s office, or other venues willing to distribute them.
Slow Food USA’s Richard McCarthy’s keynote about how to harness your farmers’ market’s promise to grow healthy economies, communities and eaters.
Vancouver Farmers Markets share their goals of attracting more Asian shoppers and increasing sales of locally grown Asian vegetables at their farmers’ markets.
June, 2017, Kootenay Business, Celebrating the Creston Valley: The little farmers market that could
May 28, 2017, CBC News, B.C. small farmers are booming, despite fickle buyers and extreme weather
April 20, 2017, Parksville Qualicum Beach News, Qualicum Beach Farmers Market market manager speaks on economic benefits of farmers’ markets
February 22, 2017, Ming Pao, 吃少少吃好食 細嚼慢嚥慢食日
Read more BCAFM related media articles.
September 27-28, 2017 – Union of BC Municipalities (UMBC) Tradeshow