In This Issue
- 2014 BCAFM Board of Directors
- 2014 Farmers’ Market Award Winners
- 2014 Membership Renewal
- 2014 Nutrition Coupon Program
- BCAFM in the Provincial Legislature
- Buy Local Survey Results
- In Memoriam
- Leading the Local Food Revolution: 2014 Conference
- Nutrition Coupon Program Video
- Nutrition Coupon Results Brochure 2012/2013
- Strategy 101 - From Planning to Practice Workshop
- Sustainable Land Use in BC
- UBC Study Examines Food Safety at Farmers' Markets?
- Update Your Market’s 2014 Web Listing
- Webinar #5 Develop Your Marketing Plan
- Welcoming the 2014 Market Season
We are pleased to announce the BCAFM’s 2014 Board of Directors:
President: Jon Bell (Sechelt)
Vice President: Wylie Bystedt (Quesnel)
Treasurer: Bruce Fatkin (Abbotsford)
Secretary: Cat Majors (Armstrong)
Director: Helen Fathers (White Rock)
Director: Erna Jensen-Shill (Cranbrook)
Director: Shankar Raina (Whistler)
Director: Ron Tamis (Surrey)
This year we introduced the BCAFM Farmers’ Market Awards. The winning markets were selected from 19 nominated markets. The review panel considered how each farmers’market added value to their communities and connected producers to consumers through fresh, local foods.
2014 Farmers Market of the Year Awards:
- Sorrento Village Farmer’s Market (small category, 7-20 vendors per week)
- South Cariboo Farmers’ Market in 100 Mile House (medium category, 21-60 vendors per week)
- Vernon Farmers’ Market (large category 61+ vendors per week)
- UBC Farm Community Market: Special Achievement Award
- Bruce Fatkin (Abbotsford Farm & Country Market) Farmers Market Manager of the Year
- Taves Family Farm Applebarn Farmers’ Market (Abbotsford) Vendor of the Year
Have you submitted your program application for the 2014 Farmers Market Nutrition Coupon Program? Applications are due Saturday April 5th.
If you have questions, contact Peter Leblanc, program manager at email@example.com.
BC farmers’ markets made it into the provincial legislature last week when farmer, market vendor, MLA and past BCAFM Board member (2007 – 2009), Jordan Sturdy made a statement about where to purchase fresh fruits and vegetables during session.
In preparation for our Buy Local campaign, we looked to uncover barriers and sourcepossible solutions to increase participation at BC farmers’ Markets.
Through a series of surveys and focus groups with our target audiences (females ages 25-45 with an interest in buying local food) we discovered:
Biggest barriers deterring visits to farmers’ markets
A lack of time, a preference to do all shopping in one location, being unaware of hours andwhat’s available, and perceived high prices stood in the way of visiting farmers’ markets
Possible solutions to overcoming barriers at farmers’ markets
Knowing what’s available for purchase, market hours, increased availability/promotion of market information, children’s activities, and easy access to markets/ public transportationwould encourage frequent visits
Possible ways to increase participation at farmers’ markets
Variety of payment options, access to recipes, discounts, product variety, knowing what’savailable beforehand, and optimized market space with good flow would increase purchases at farmers’ markets
Stay tuned for more updates!
With great sadness we announce the passing of former BCAFM director Ken Stefanson who passed away February 26. Born in 1937 in Selkirk, Manitoba, Ken relocated west to Gabriola Island.
Known as Mr. Gabriola Gourmet Garlic, Ken was a long-time attendee of the farmers’markets and other markets up and down Vancouver Island and on the mainland. Ken was also a lover of live music and an avid supporter of singer-songwriters.
At Ken’s request there will be no funeral and no memorial. He asked instead for the island tohave a concert in his memory to support and help restart the Hot-Lunch Program at the Gabriola school.
We are thrilled to share with you a video that we created for the Farmers’ Market Nutrition Coupon Program. With the support of the Squamish Farmers’ Market and Sea to Sky Community Services, we are able to see the program through the eyes of Kimberly Daniels and her family, who were part of the program last year.
We’ve published an 8-page program results brochure full of charts, photos and information on the FMNCP, drawn from our third party evaluation and the data you provided.
To request copies contact us at 604.734.9797.
The FMNCP provides low-income families and seniors who are enrolled in participating cooking and skill-building programs with coupons each week to spend at their local farmers’ market.
Join us for Strategy 101: From Planning to Practice!
- April 10 in Victoria 10 am – 4 pm
- April 24 in Vancouver 12 pm – 7 pm
Join Bohdan from Siena Consulting and your farmers’ market colleagues for an active and outcome oriented day of learning. Whether you are delving into your organization’s first strategic plan or revisiting an existing plan, this workshop will leave you ready to shape your plan and put it into practice.
Strategic planning is about improving your organization’s performance. It involves knowing who you are and what you want to do, being realistic about what you’re currently capable ofachieving, analyzing the gap between what is and what could be, and aligning your activities with your resources to close the gap and help you to better deliver on your mission.
Space is limited. Sign up for “Strategy 101: From Planning to Practice”, a workshop providedby Siena Consulting.
*Lunch is included
- BCAFM Members $30 plus tax
- Non-Members $40 plus tax
Register for the Vancouver or Victoria sessions online.
One of the myths about the Real Estate Foundation of BC is that we are “in” real estate. In fact, we are a philanthropic foundation that makes grants to advance sustainable land use across British Columbia. Over the past 25 years, we have awarded over $65 million in grants.
The “real estate” in our name comes from our main source of revenue. When you buy property in BC, your deposit goes into the real estate brokerage’s trust account along with everyone else’s deposits. (This is true for most residential transactions.) Under provincial legislation, we receive the interest on those pooled funds, invest it and give it back to the community through grants to non-profit organizations. The projects we fund support responsible and informed land use, conservation and real estate practices.
The Real Estate Foundation’s vision is to support land use practices that contribute to resilient, healthy communities and natural environments. Sustainable Food Systems is one of our three granting priorities.
We know that BC communities are facing challenges that affect food security – including climate change and development pressure on agricultural land. Given the Foundation’s land use mandate, our focus is on innovative land use policy and planning approaches that will help advance sustainable food systems, in a community, region or BC-wide.
In January 2014 our CEO sent an open letter to the Province on the Agricultural Land Reserve. In it, we list a few examples of the great work we have been privileged to support and encourage the government to create opportunities for public input into any proposed changes to the ALR.
You can find out more about our grant program, projects we support and connect with us at http://www.refbc.com.
In 2012, a UBC research student went to seven farmers’ markets in BC and observed thebehaviours of food vendors selling foods, such as breads, cheese, eggs and other goods. A total of 21 vendors were observed for a minimum of 20 minutes each. Most vendors were working their booths on their own, handling both food and money, and were observed wearing gloves on one or both hands. Although 64 per cent of vendors had a hand-washing station, during over six hours of observation, not a single vendor was observed washing their hands, and no vendors were using gloves appropriately.
We would like to remind vendors to wash their hands. Use regular soap (not antibacterial) and wipe dry with paper towels. Gloves are recommended for handling food, but they must be kept clean. Money can be very dirty, if a food handling glove touches money, change the glove.
- Wash hands before handling food
- Wash hands after handling money
- Use gloves to handle food
- Wash hands in between tasks
- Change gloves if they touch money
- Handle money and food with the same hand
- Let a gloved hand touch an un-gloved hand
- Use antibacterial soap
As the 2014 market season approaches, make sure your market listing is up to date! This is where we direct members of the public and media.
To make changes to your website listing, you will need to login to your BCAFM website account.
- To login, go to: http://met.bcfarmersmarket.org/login
- Enter your username and password
- If you have forgotten your password, you can reset it here: http://met.bcfarmersmarket.org/user/password
- Once you login, click the ‘Manage Markets’ tab
- To edit your market information, click the ‘EDIT’ button, located on the right side of the market name
- When you are done with your changes, click SAVE at the top right of the pop up window
If you need assistance, email us at: firstname.lastname@example.org
Apr 17, 2014
7:00 PM – 8:30 PM
Mike Rowlands, Junxion Strategies
Join us for webinar #5 Develop Your Marketing Plan!
To create an effective marketing initiative you need to know who your target audience is,what they care about, and what’s the most effective way to reach them? In this webinar we cover how you can deliver the services and products your audience wants while achieving the mission and values of your organization.
Webinar & Mentorship Package Holders
If you have already purchased a Webinar & Mentorship Package please register by clicking the “Register Now” link.
Webinars a la carte
Registration for individual webinars is available for
- $21 (incl. tax) for BCAFM Member
- $26.25( incl. tax) for non-members
Please register using the “Register Now” link on the individual webinars. Once you have registered we will email you an invoice for payment. Please send payment by cheque to the BCAFM.
Spring is here and that means farmers’ market season is just around the corner. We’re excited to see what fresh produce, creative ideas, and beautiful crafts pop up at farmers’markets around BC.
This year also brings an exciting change as locally produced craft beer, wine, cider, and spirits will be allowed for sale at BC farmers’ markets. With the finer details still under review, we will continue to provide updates as they become available.
This summer also marks the launch of our Buy Local campaign. In partnership with the BC Ministry of Agriculture and Investment Agriculture Foundation, the campaign will run from late June to the end of July and will focus on increasing consumer awareness through the use of new and traditional media. A video, which you may want to place on your market websites, will also be produced.
If you have questions, comments, or would like to share interesting news going on in your community or market, contact us by phone at 604.734.9797 or by email at email@example.com
Wishing your market a great 2014 season!