Hatch Your Farm + Food Business Workshop
Hatch Your Farm + Food Business is a six-part workshop designed and delivered by food industry expert Andrea Gray-Grant of Good to Grow, in collaboration with BC Association of Farmers’ Markets.
Date of Workshop: Friday, March 1, 2024
Time: 9am to 3pm (coffee breaks throughout + lunch break from 12:30pm-1pm)
Location: Pinnacle Hotel at the Pier, North Vancouver
Cost: $50 (+ GST and online booking fee)
Workshop Description
- Do you have an idea for a farm or food business and want to learn what it takes to start?
- Do you have a new business and want to start selling your farm or food products at farmers’ markets?
- Are you an existing farmers’ market vendor looking to validate a new product?
If you answered yes to any of the above, this one-day workshop is for you!
Learn from someone who knows what it takes to start a food business first-hand and can help you avoid costly mistakes. Andrea Gray-Grant, Founder and CEO of Good to Grow, will teach you how to build a strong foundation and successfully establish your company at the farmers’ market – the first point of entry when it comes to selling your products.
Workshop Includes:
- Roadmapping Your Business
- Research Your Customer
- Recipe Development – Scaling & Costing
- Branding and Labeling your Package
- Pricing, Margins and Building in Future Distribution
- Building a Successful Farmer’s Market Experience
Takeaways:
- Access to all of the workshop slides
- 7 handouts to help you research your market and customer, calculate your cost of goods sold, build an appropriate selling price, complete a competitive audit, source packaging, and more!
Instructor Profile
Andrea Gray-Grant is the CEO and founder of Good to Grow. She is a leading food business educator, coach and advocate with over 25 years of sales and marketing experience in the natural food industry. Andrea has first hand experience in launching a food business and the hard earned lessons that come with it. She has supported more than 1,000 B.C. food and beverage brands to success.
Good to Grow is a team of food industry experts and business educators who create success for B.C. food and beverage brands. They provide one-on-one coaching, workshops, learning cohorts, and signature events From The Ground Up Conference and Trade Show and Pitch & Plate. Andrea and team believe a food-secure, sustainable future for B.C. starts with local first.
About BC Farmers’ Markets
BC Farmers’ Markets is the voice of our sector, supporting 145+ farmers’ markets where 6,000+ vendor businesses sell across BC. Find a farmers’ market near you at bcfarmersmarkettrail.com and for more information about BC Farmers’ Markets visit bcfarmersmarket.org.
